Monday, February 27, 2012

Chapter 9 - Tapping Emotion

A picture says 1000 words! After I graded from college, I had the opportunity to temp for the Christian Childrens Fund in Richmond, Virginia. While I was working on some mundane administrative task, I never really looked at the marketing materials. Mom and dad used to say to eat all of your food, because some children do not have anything to eat at all. Back then as a kid, you just ate your peas without questioning the deeper question. Why? Why are children hungry around the world? There are many theories on that subject. The picture is compelling and taps into your emotions whether pro or con of contributing. The images of the child workers was stirring and made me think about the industrial revolution. They tell a story in their faces by not really knowing that they were being exploited. The price of Capitalism in a lost youth working to help the family make ends meet. As educators, we may be addressing the remnants of this age and its affects on the work ethic and family structure. For example, in the 1950s the tracking system was implemented to determine who would be the professionals and workers to continue in the realm of mindless repetitive tasks. I guess much hasn't changed because someone has to work at the mall and some in the tall buildings. Either way Americans are working more to make ends meet! References Burmark, L. (2011), They Snooze You Lose: The Educator's Guide To Successful Presentations

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